The goal was to create two PSA posters on the topic of depression that engage and inform in a visually eye-catching way to raise awareness onĀ depression and encourage the audience to act. Posters include a hook that draws in the intended audience, college-aged students. The parameters stipulated that each poster only utilize two colors, not including black. One poster designed using typography and the other including an original vector image.
For the typography poster I left as much white space as possible to represent the isolated feeling.
For the second poster, I wanted to make something that looked more chaotic and cramped to evoke a feeling of being trapped and uncomfortable.